 | Our group had picked out Harley Davidson as our brand design language. Harley Davidson is a century old bike manufacturing that is base in USA. It is the most recognised name in chopper culture and has spawned many influences in the motorcycle industry. The image of Americano and rebellion reflect a long line of Harley owner and the romanticism of open air riding. The sounds that comes out of a Harley is also unique, it’s a deep base verbal following a loud punchy roar. In many ways Harley Davidson is THE chopper brand and basing a product such as a Mp3 dock music player is challenging, you just can’t offend a brand that comes with a strong legacy.
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The biggest part of Harley’s marketability is there huge range of custom parts available to make your bike completely individual. No too Harley motorcycles are the same.
Harley-Davidson’s custom parts catalogue is huge, with so many pages it’s 2 inches thick.
Some Options include:
-Custom mag wheels
-White Wall Tyres
-Custom Intake Options
-Custom handle Bars
-Paint and graphics Packages
-Saddle Bags
-Shotgun Exhausts
Harley-Davidson’s custom parts catalogue is huge, with so many pages it’s 2 inches thick.
Some Options include:
-Custom mag wheels
-White Wall Tyres
-Custom Intake Options
-Custom handle Bars
-Paint and graphics Packages
-Saddle Bags
-Shotgun Exhausts
Brand Values
Implicit values:
-Powerful. -Comfortable. -Rebellious. -Americana. -Rock & Roll. -Industrial / Machinist. -Loud. -Ballsy. -Upgradable / Customizable. | Explicit Values:
-Colours: Orange, Matte Black, Silver, Chrome, White. -Teardrop Style Fuel tank. -History Prevalent in the Design. -Modern Classic. -Exposed Frame. -Leather. -Bullet style headlight / indicators |
Harley Davidson V-rod Night Rod
Concept sketches are hugely influenced by one particuler model in the Harley Line. The Harley Davidson V-rod Night Rod is an unique model in the Harley line due to its more contemporary explicit values. The body seems lowered and sportier like a modern race bike with many modern materials and finishing. With that said, some of the Harley attributes are still noticeable and it blends in with the more modern aspect fluently.
